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ISLAMABAD: &nbsp;War, artificial intelligence, and climate catastrophe dominated Google&#39;s year-end searches, revealing a world gripped by uncertainty as billions of users turned to Google seeking understanding amid unprecedented turmoil. The Google Year in Search 2025 list, which analyzes billions of queries made across the platform, shows users repeatedly turned to the internet to make sense of geopolitical conflict, economic pressure, rapid technological change, and escalating environmental crises. Gemini, Google&#39;s AI assistant, claimed the top spot as the year&#39;s most-searched term globally. Chinese AI company DeepSeek also ranked in the top 10, reflecting widespread fascination with rapidly advancing technology. Users searched phrases like &lsquo;AI replacing jobs,&rsquo; &lsquo;AI regulation,&rsquo; and &lsquo;how safe is AI,&rsquo; signaling deep anxiety about automation&#39;s impact. War-related searches surged throughout the year. Queries such as &lsquo;World War 3,&rsquo; &lsquo;Middle East war,&rsquo; and &lsquo;global security&rsquo; ranked among the most searched topics globally, reflecting persistent concern over instability in Gaza, Ukraine, Sudan, and beyond. The assassination of conservative commentator Charlie Kirk topped global news searches, followed by Iran, which saw heightened interest during a 12-day conflict with Israel in June. The death of Pope Francis and the election of Pope Leo XIV, the first American-born pontiff, also generated massive traffic. Environment, tech, and entertainment searchesClimate disasters pushed environmental searches to record levels. In the United States, the LA Fires and Hurricane Melissa dominated, while heatwaves, floods, and wildfires triggered spikes across Asia, Europe, and North America. Tech leaders remained under intense scrutiny. Elon Musk topped business-related searches, followed by OpenAI CEO Sam Altman and NVIDIA&#39;s Jensen Huang, whose company became central to AI chip supply amid US-China semiconductor rivalries. American singer d4vd emerged as the most searched person globally after Los Angeles police found a 14-year-old girl&#39;s body in his Tesla over the summer, triggering widespread media attention and an ongoing investigation. Entertainment offered escapism. Oscar-winning film &quot;Anora&quot; led movie searches, while &quot;Monster: The Ed Gein Story&quot; and &quot;Squid Game 3&quot; dominated television. Even consumer culture reflected authenticity concerns, with &quot;How do I know if my Labubu is real?&quot; spiking as collectors sought genuine designer toys. Cricket searches dominated sports, with India vs England matches ranking second globally, alongside the Club World Cup and Asia Cup. In a statement accompanying the release, Google said Year in Search offers &ldquo;a snapshot of what mattered most to people around the world in 2025,&rdquo; capturing moments of crises as well as collective curiosity. &quot;Tell me about...&quot; searches surged 70% year-over-year, while &quot;How do I...&quot; queries increased 25%, suggesting people are seeking a more profound understanding rather than quick facts, according to Google.

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Charlie Kirk's assassination, Iran's 12-day conflict with Israel, and Pope Francis's death topped news queries in 2025. American singer d4vd became the year's most searched person globally following a death investigation.

War, AI and climate fears dominate Google searches in 2025

ISLAMABAD: Google Trends for the year 2025 provide insight into the evolving cultural and digital landscape both within Pakistan and across the world. Here is a look at Google Trends for this year in Pakistan and worldwide.&nbsp; Google Trends in Pakistan &nbsp;In 2025, Pakistanis&rsquo; online searches reflected a strong focus on cricket, local developments, emerging technology, and lifestyle interests, according to Google Trends data. Cricket dominates searchesCricket remained the nation&rsquo;s most popular online interest, with Pakistan&rsquo;s international fixtures drawing significant attention.&nbsp; Top searches included Pakistan vs South Africa, Pakistan Super League, Asia Cup, Pakistan vs India, and Pakistan vs New Zealand.&nbsp; The popularity of these events underscores cricket&rsquo;s continued cultural significance in the country. Rising athletes capture attention&nbsp;Searches for athletes highlighted a mix of established and emerging talent.&nbsp; Abhishek Sharma, Hassan Nawaz, Irfan Khan Niazi, Sahibzada Farhan, and Muhammad Abbas were among the most-searched sports figures, reflecting public curiosity about both domestic and international cricket stars. Local news trendsPakistanis also focused on pressing domestic issues. The top news searches included the Punjab Socio-Economic Registry, floods in Karachi, developments in Iran, the Asaan Karobar Card initiative, and the flood situation near the Chenab River.&nbsp; These trends suggest heightened awareness and concern over regional governance, natural disasters, and international relations. Technology and lifestyle interestsTech trends in Pakistan showed growing interest in innovation, with searches for platforms like Gemini, Tamasha, DeepSeek, myco, and On4t.&nbsp; Lifestyle and culinary interests were also evident, with searches for sandwich recipes, food fusion recipes, quinoa recipes, dough recipes, and sweet dish recipes. How-to searchesPractical &ldquo;how-to&rdquo; queries dominated everyday concerns.&nbsp; Leading searches included instructions on checking E-Challan in Karachi, viewing unsent Instagram messages, obtaining car insurance, and investing in crypto and the stock market. Global trends in 2025Worldwide, Google searches revealed a mix of sports, entertainment, and geopolitical interests. Top search terms included Gemini, India vs England, Charlie Kirk, the Club World Cup, and India vs Australia. Global news interest focused on the assassination of Charlie Kirk, ongoing developments in Iran, a US government shutdown, the selection of a new Pope, and the LA wildfires. Entertainment figures dominated global searches in the &ldquo;People&rdquo; category, with d4vd, Kendrick Lamar, Jimmy Kimmel, Tyler Robinson, and Pope Leo XIV trending online. In addition, public attention was drawn to the deaths of notable figures, including Charlie Kirk, Ozzy Osbourne, Hulk Hogan, Michelle Trachtenberg, and Diane Keaton.&nbsp;

Artificial Intelligence

The 2025 Google Trends data reveals Pakistanis’ engagement with cricket, local affairs, emerging technology, and lifestyle content, while global interests remain strongly influenced by sports, politics, and entertainment.

Articles tagged with "Google Trends 2025"

War, AI and climate fears dominate Google searches in 2025

Google Trends 2025: Pakistan’s cricket craze and global interests revealed